Site setup

Set up SEO for a WooCommerce shop

The three WooCommerce switches (cart pages, filtered pages, product sharing), product structured data, product breadcrumbs and what to check on a shop.

With WooCommerce active, OnlyAI SEO, Settings, WooCommerce has three switches. All are on by default, and nothing changes without WooCommerce.

The three switches

• Cart, Checkout and My account are marked noindex and left out of the XML sitemap. They are different for every visitor.
• Sorted and filtered shop pages (?orderby=, ?min_price=, ?filter_colour= and similar) are noindex while their links are still followed, so the original page is the one that ranks. Page 2 of a shop is not treated as a filter.
• Products share as products. The Open Graph card gets the price, currency, availability and SKU.

Breadcrumbs

Product breadcrumbs (Home, Shop, category, sub-category, product) work on their own, and category pages get Shop in front. Add them with the Breadcrumbs block or shortcode (guide).

Product structured data

WooCommerce prints its own Product data, so a Product block from the Rich result panel is not added on a product page. Review, Course and the other types still are.

A quick shop checklist

1. Give each product a unique SEO title and meta description (use Quick Edit or a template).
2. Write alt text for product images (1-click SEO does it).
3. Check /sitemap_index.xml lists your products and not your cart.
4. Link your best category pages from the home page and from related posts.